Mishry Rating
GOOD!
Summary
Britannia Jim Jam Pops Go India replicates the Indian flag with its saffron base, white cream, and green apple jelly filling. These innovative open-creme biscuits combined with the patriotic colors makes it a standout snack.
The newest Britannia Jim Jam Pops Go India is a limited edition biscuit launched by Britannia which is currently available only in Mumbai and Pune.
The biscuit was launched to celebrate India’s victory in the T20 World Cup. The new Go India edition pack was prominently displayed at Mumbai’s Marine Drive and the iconic Wankhede Stadium. With Independence Day approaching, it’s the perfect time to review this!
Mumbai and Pune folks, let’s find out if this is worth trying.
Table of Contents
Britannia Jim Jam Pops Go India – Quick Glance
Key product details outlined here:
| Britannia Jim Jam Pops Go India | Product Details |
| Price | Rs. 100 |
| Net Quantity | 350 gms (5 packs x 70 gm each) |
| Shelf Life | 6 months |
| Calories (14 gm serve = 2 biscuits) | 70 kcal |
| Mishry Rating | 3.75 |
Our Review Factors
What are we looking for? A crunchy biscuit base with a vanilla crème and a flavorful, fruity center. Keeping in mind that all the elements are sweet, we are looking for balance.
1. Taste
We are individually assessing 3 elements here: the biscuit base, flavor of the jam and cream, and the overall sweetness. In addition, we are also examining the prominence of flavors in the jam.
2. Texture
To evaluate the biscuit texture, we assessed the crispiness of the base, the consistency of the jam, and the smoothness of the cream. How is the overall bite?
3. Additional Parameters
This section covers comprehensive details on the price, innovation, packaging, ingredient list, and product shelf life.
Britannia BisCafe is a Crisp, Delicious Coffee Cracker. More details captured here.
Britannia Jim Jam Pops Go India – Detailed Review
Price + Packaging
A 350g pack, retailing at Rs. 100, includes five separate 70g packs. Inside every pack, the biscuits are neatly placed in a tray. The product has a six-month shelf life.
Main Ingredients
These are the key ingredients: Refined wheat flour (maida), Sugar, Refined palm oil, Interesterified vegetable fat, Invert sugar syrup, Milk products [Milk solids & Whey powder], Edible maize starch, and Fruit products (1%) [Apple juice concentrate, Banana powder & Plum juice concentrate].
This also has Emulsifiers [322(i) & 471], Nature Identical & Artificial (Caramel & Vanilla) Flavoring substances, Iodised salt, Raising agents [500 (ii) & 503 (ii)], Acidity regulators [330 & 331 (iii)], Gelling agent [440] and Colors [102, 124, 127 & 133].
Appearance + Aroma
The Jim Jam Pops Go India is an open-creme biscuit with a unique tri-color appearance. The green jam sits right in the center, which is encased by white cream and rests on a vibrant orange biscuit base.
The biscuits are slightly uplifted towards the side. The jam does not ooze out and is stationed in the center.
This has an intense and dominant aroma of vanilla which feels quite artificial.
Taste
These biscuits are a delightful treat! Considering all the elements of these biscuits are sweet, the overall sweetness was balanced. The cream has a dominant flavor of vanilla while the green fruity jam has a sweet and tart flavor. This adds a fun and delightful element.
All in all, this combination of sweet, creamy vanilla and tart green apple center makes the overall experience enjoyable.
Texture
These biscuits yield a soft texture rather than crisp snap. But a good thing was that they do not crumble upon biting.
- Thoughtful and innovative product
- Balanced sweetness
- Delightful green jam center
- Tiffin-friendly
- Convenient snack option
- It has a overpowering aroma of vanilla which was not enticing.
- The biscuits lack a crisp bite.
The colors and the sweet flavor profile of these biscuits would appeal to a younger audience. Also, those wishing to celebrate the win of the Indian cricket squad may enjoy the limited edition biscuits.
Frequently Asked Questions
Here are some interesting FAQs on Britannia Jim Jam Pops Go India:
These biscuits have a shelf life of 6 months.
Refined palm oil and Interesterified vegetable fat are the two prime sources of cooking oil used to craft Britannia Jim Jam Pops biscuits.
There are 10 biscuits in a single 70 gm pack. These are all neatly placed in a tray.
It is the first Jim Jam variation that expressly celebrates India’s win, aligning with the national spirit.
Final Words
Britannia’s Jim Jam Pops Go India edition is a wonderful treat that perfectly encapsulates the essence of India’s success in the cricket T20 World Cup.
While the innovative tricolor design and soft biscuit base offer a unique experience, the overpowering artificial vanilla aroma might be off-putting for some. Despite this, it still makes for an enjoyable snack.
This limited-edition offering is a wonderful attempt by Britannia to engage with its audience on a patriotic level.
