Mishry Rating
SUPERB!
Summary
When compared to regular, commercially available mustard oils, we found the pungency to be much lower. Upon asking the brand about it, we got to know that this is a deliberate move. Their cold-pressed mustard oil is aged in drums to reduce the pungency without hampering the nutritional aspect of the oil.
From frying to sauteing, with its nose-tingling sharp aroma, mustard oil is used by home cooks all over South Asia, especially North and East Indian states.
Similar to the diverse applications cooking oils offer, mustard oil has a characteristic aroma that adds a distinct flavor.
With a fresh perspective on extracting mustard oil and a few spice blends, The MMasala Box was founded in the second financial quarter of 2021. As part of our Curated by Mishry series, we decided to try the brand’s cold-pressed mustard oil. Read on for the dishes we created in the Mishry Kitchen using this oil.
Table of Contents
The MMasala Box Co.- At A Glance
S.No | Parameter | Value |
1. | Legal Name | The MMasala Box Co. |
2. | Founder | Krishna Sheil Gupta |
3. | Founded Year | 2021 |
4. | Headquarters | New Delhi |
5. | Products Covered | Cold-pressed mustard oil |
6. | Business Model | PAN India |
The MMasala Box Co.- Everything You Need To Know
Here’s everything you need to know about the how, why, and when of The MMasala Box Co.
Founder
The MMasala Box Co. was founded by Krishna Sheil Gupta in April 2021.
The MMasala Box Co.’s Journey
In the words of the brand, ‘A thought of freshness, an action towards growing and cultivating mustard and extracting the oil, coupled with spices, BOOM! The MMasala Box Co. is born!’
Brand Mission & Vision
‘To promote health through fresh spices and mustard oil’.
Spices and oils are a few of the underrated kitchen essentials. From sabzis to parathas, even the tempering over a humble bowl of curd, oils, and spices are inevitable. They uplift the taste and aroma to a new level. Hence, choosing quality products becomes significant.
Products Covered
We ordered the cold-pressed mustard oil offered by the brand.
They also offer fresh cured and hand-processed spices.
Operation
Headquartered in New Delhi, The MMasala Box Co. delivers PAN India.
The MMasala Box Co. Products – Our Recommendations
Taste and aroma included, this section also discusses the price, packaging, and other similar aspects.
Cold-Pressed Mustard Oil
The MMasala Box Co.’s cold-pressed mustard oil is aged. The brand does a few things differently to meet the changing needs of consumers.
Black mustard seeds grown in Vrindavan are sourced and oil is extracted from these. Close to the Kacchi Ghani method used, The MMasala Box Co.’s mustard oil is cold-pressed. However, this oil is then aged (cured in drums). This method is typically used for wines.
The purpose of this aging/curing is to reduce the characteristic pungency that mustard oil is known for. The Founder realized not many urban crowds prefer such intense-tasting oils for daily cooking. However, the health benefits are commendable.
This method of aging/curing reduces the pungency while ensuring the health benefits remain intact.
Cold Pressed Mustard Oil | Product Information |
Price | Rs 450/- |
Quantity | 1 L |
Shelf life | 6 months |
Ingredients | Black mustard seeds |
Method of extraction | Kacchi Ghani/ Cold press method of extraction |
Calories | 899 Kcal |
Mishry’s The MMasala Box Co.’s cold-pressed mustard oil review was divided into three stages. It started with a raw test (checking the aroma and eye-irritation), followed by preparing two staple Indian dishes- aloo chokha and rohu fish fry.
If you’re curious about our choice of dishes, here’s an explanation-
Aloo Chokha- to test the pungency in its raw state.
Rohu fish fry- to test the taste and flavor post-frying
Additionally, the color and level of eye irritation are other parameters we tested this oil on. These are the set parameters from our previous mustard oil review.
Our Observations-
Stage One- Typically, pungency is one of the aspects of determining purity. Although this mustard oil wasn’t as pungent as other commercially available brands, it is one of its unique features. The reduced pungency is a result of curing the oil in drums that are placed in a damp environment.
Stage Two- The first dish we tried was the aloo chokha. A rather simple preparation using boiled, mashed potatoes, with salt, red chili powder, and some raw mustard oil. The characteristic taste of mustard oil was definitely there in this one.
Stage Three- No Bengali dish is complete without mustard oil, so we tried the classic Rohu Fish fry with this mustard oil. Staple Indian masale (salt, turmeric, and chilli powder) were used.
The MMasala Box Co – Contact Details
Contact Number- +91 9871092916
Website – The brand does not have a website currently.
Social Media Links – Instagram
Frequently Asked Questions
Here are some interesting FAQs on The MMasala Box Co.
1. What other products does The MMasala Box Co. offer?
This brand offers freshly cured spices like chaat masala, elaichi, cloves, fennel, along with the cold-pressed mustard oil.
2. Does The MMasala Box Co. deliver in Mumbai?
Yes, The MMasala Box Co delivers PAN India.
3. Why is the cold-pressed oil by MMasala Box not pungent?
It has been aged in drums to reduce pungency. That said, the nutritional benefits are not affected.
4. How can I place an order for The MMasala Box Co’s products?
You can order from the website we’ve mentioned above or send a direct message on the brand’s Instagram handle.
Final Words
The MMasala Box Co’s cold-pressed mustard oil is perfect for people who are meaning to make the switch between refined oil and mustard but cannot tolerate the sharp, pungent flavor and aroma of the ones available commercially.
If you’re looking for a cold-pressed mustard oil with all nutrients retained, minus the intense pungency- this could be considered.
Which oil do you use on a daily basis in your kitchen?
If you do agree with our review, please give it a thumbs up! And, tell us which one is your favorite from this list. If you don’t, please tell us why!
* Food & Beverage is a constantly evolving segment with new products launched daily. Our endeavor here is to help shoppers buy better. If there’s a product you would like us to review tell us by clicking here.
* Our reviews are unbiased and all samples used during the reviews were paid for by us. Read our entire ethics statement here.
* No part of this review is sponsored by any brand. All expenses were borne by us.